Jim Kinkade

HOW TO: Create compelling subject lines

The subject line of an email message is a specialized headline meant to do one thing: get the email recipient to open the email by revealing what's inside. Unlike an article headline, the subject line is totally self-sufficient. It cannot rely... Read >

HOW TO: Improve AOL delivery

Email delivery is the No. 1 challenge for many email marketing professionals. Each Internet Service Provider (ISP) has their own rules and regulations for delivery of emails to the addresses they provide to their customers. Fortunately, the postmast... Read >

Free Widget for Webmasters Gathers Email Newsletter Subscriptions from Any Website: Arial MySubscrib

CODY, WY (August 20, 2009) - A new, free widget for webmasters processes email newsletter subscriptions from any website, allowing webmasters to build their own in-house email subscription lists without any programming whatsoever. The widget, called Ar... Read >

Five Ways to Collect Email Addresses

By Jim Kinkade Conducting effective email marketing imperatively means having a clean and manageable list of email addresses. Home grown email lists collected over time are by far the best and most productive option. When first entering the email market... Read >

HOW TO: Maintain Your Email Reputation

Deliverability is the key measurement of email marketing success. Without it, no other measurement can be made. If your online behavior sends your email reputation down the tubes, it will impact deliverability. Here are three elements that should be... Read >

HOW TO: Confirm a Subscriber Using Autoresponder

Legitimate email marketers subscribe to the practice of confirming or opting-in to receive email messages. In many cases, Autoresponder is used for a short series of emails that do not necessarily require any sort of subscriber confirmation. There mi... Read >